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How To Design An Irresistible Tradeshow Booth

Once you've made the decision to go on the trade show circuit, suddenly your heart starts pounding, you feel a little dizzy. Now you have to have a trade show booth! Questions start swirling through your head and you get a somewhat queasy feeling in your stomach. Relax. You already have the key to a compelling trade show booth: your company. Now all you have to do is come up with a design that fits it. Before you start panicking again, think about your letterhead and logo (you do have tho........ Read More

Trade Show Banners: Right On Target

Wouldn’t it be great if every prospective customer you had came right out and said, “Here’s what is most important to my company; and here’s what I need your product to do for me’? That would definitely increase your closing ratio. Usually, however, discovering a customer’s hot buttons is not quite that simple. You have to create an enticement before you can get through it and push that button. One way to do this is through the use of banners. Banners are flag-like pieces of clot........ Read More

Create A Trade Show Booth That Generates Buzz

The Consumer Electronics Show (CES) in Las Vegas in early January 2006 was a blow-out four-day trade show attracting some 150,000 guests and 2,500 exhibitors. The trade show floor was 28 football field’s worth of space and exhibits spanned 1.6 billion square feet of convention space. This dynamic trade show gave us a peek into the future of a plug and play lifestyle where we can work, play, and keep in touch when we want, where we want. “The incredible momentum around these new products an........ Read More

Introduction To Trade Show Displays

When it comes to displaying items at a trade show, you have many options from banner stands, literature stands and pop-up displays. You may choose to use more than one type of trade show display unit since each one can be used together to give a more full effect and useful information. Banner Stands Banner stands come in an array of sizes and designs. the majority of banner stands are portable are designed to be set up in very quickly and have a practical existence for several trade sh........ Read More

Show Me The Money: Maximizing Tradeshow Roi

I hear it all the time: Tradeshows are a waste of time and money. We stand around, selling our hearts out, and what do we have to show at the end of the day? Nothing. Well, that's the result you should expect, if you're like most exhibitors, and neglect the most crucial aspect of tradeshow participation: Follow Up. What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends. This is where most exhibitors drop the ball. Differen........ Read More

A Foreign Affair: Preparing To Attend An Overseas Tradeshow

For E-Biz owners, importing can be the key to lower product sourcing overhead and a diversified product line-up. One of the best ways to get started in importing is to attend an international tradeshow, where you’ll meet countless manufacturers and wholesalers of foreign goods. Much like the tradeshow industry here, any reputable show will qualify their exhibitors, so you can feel confident you’re only dealing with legitimate, authentic suppliers. What to Know Before You Go According t........ Read More

How To Get The Best Out Of Trade Show Services

You’ve heard the expression, “the devil’s in the details”. This is especially applicable to trade show exhibiting where success hinges on all the big and little things that constitute a trade show appearance. The process starts with the obvious: selecting the right trade shows to attend; designing a high quality exhibit booth to properly portray your company; and arranging to get the trade show display to the exhibit floor on time. Your trade show exhibit builder has the expertise to ........ Read More

Trade Show Graphics - The Inside Scoop

Display graphics are graphic images used for illustration or "display" purposes. Display Graphics are usually printed on paper, vinyl or fabric using a "large format" printing device. Normally display graphics are over-sized graphics printed on paper or some other material, and then mounted or hung on a graphic display unit of some sort in a conspicuous place. One-off display graphics are used in vinyl banners, trade show displays, or as backdrops for a convention, press conference, or special ........ Read More

Brand Consistency At Trade Shows

Corporations often need to exhibit at simultaneous trade shows in different locales and for different reasons. They often have two trade show exhibits in the same city at the same time. Going one step further, a company may even have two separate trade show exhibits at the same trade show. Oracle is an example of a company exhibiting at two trade shows at the same time in the same city. Why does this happen? Quite simply, each trade show appearance had a different objective. One trade show........ Read More

Tips When Attending Trade Shows

Almost all products being sold in the market today have already been sold before by their competitors but what makes other products a hit despite their being new in the market? Most entrepreneurs say it is a matter of marketing your products to your target market. Marketing can be done in various ways depending on the expertise of the marketer. However, one common way to market a new product is through participation in trade shows. Trade shows are held at any time of the year and they do attrac........ Read More

Succeed At Live Trade Show Presentations

Have you ever thought of making your trade show appearance live and interactive? If you do it right, you will be able to increase your leads, create a lasting memorable impression, and jump start your sales. Your chances for trade show exhibit success will be doubled, tripled or even quadrupled if you have dramatic, interactive live presentations at your next trade show. Research has shown that live trade show presentations and demonstrations at trade show exhibits increase qualified leads b........ Read More

Choosing The Right Tradeshow(s)

Let's face it, everybody has exhibited at a tradeshow and at the end of the show said, "I'll never do this show again". With the proliferation of trade shows these days, which show do you choose? Well, first of all you don't just choose one show and let that be your agenda for the year; you plan your schedule strategically. I would suggest, depending on your industry, let's take manufacturing for example, you choose no fewer than two shows per year and more, if warranted (more on that in a minut........ Read More

The Ins And Outs Of Trade Show Exhibits

For people who are thinking of organizing or setting up a trade show exhibit, it is highly important that you know the things that are important for the success of the trade show event. With a small a mount of attention, you can easily come up with a successful trade show exhibit. 1. Setting Let’s start with the place where the trade show exhibit will be held. The exhibit venue or the trade show space is highly reliant on the use of outstanding design for booths as well as other displays so........ Read More

5 Ways To Improve The Success Of Your Trade Show Booth

It's important to remember that participating in a successful trade show requires a lot of time and effort. Underestimating the preparation and the planning necessary for a trade shows is one of the more common reasons that businesses are not successful. If you are going to invest money in a trade show booth, you will also have to invest your time, effort and creativity in order to obtain the desired effect. A good trade show booth can make the difference between a good experience and an extraor........ Read More

Trade Show Giveaways Attract Visitors

Promotional gifts at trade shows act as magnets to draw visitors inside your trade show booth. Your trade show giveaways not only help to break the ice and get the conversation going between trade show booth staff and visitors but also serve as a way to define your visitor’s intentions in attending the trade show. If you find the right trade show giveaway to hand out, you will be able to better engage your attendee and thus learn what they are looking for at the trade show. But how do you d........ Read More


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