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Successful Trade Show Displays On A Budget

For a business, particularly a small business, the thought of a trade show can be daunting, often viewed as a drain on resources and a bit of a financial burden. It is, however, possible to have a successful trade show experience, even on a budget. When it comes to creating your industry trade show budget, three simple rules apply: Budget Your Time – Create a plan for your trade show that takes into account budget, staff, resources, requirements and most of all, objectives. A trade show ........ Read More

Three Ways To Create A Trade Show Booth Backdrop

So you've rented a 10' space at a trade show, and now you want to create an interesting and professional looking graphic backdrop. At this point most people who know anything at all about trade show displays will opt for a "popup display". But in spite of the popularity of "standard" popup displays, there are other alternatives you might consider. Here is a very brief introduction to 3 different methods of creating a graphic backdrop for your trade show display area. 1. Standard PopUp Display ........ Read More

How To Get Sales Leads At Trade Shows

Getting sales leads is vital to every business. Every business has to have customers; and prospective clients are what they identify as sales leads. Even the teenage girl who is eyeing some fashionable clothes in a magazine can be considered a sales lead. The typical sales leads, however, are those that have the potential to be customers whom sales people get in touch with in many ways, several times before they jump into conclusions in buying and procuring the company’s product or service. Fo........ Read More

Modular Trade Show Displays

In today's world of "e-commerce," and "e-trade," it is increasingly easier, and sometimes tempting, to seclude ourselves from the rest of the world. However, until you invent the e-handshake or the e-smile, there will be no substitute for face-to-face interaction with your customers. Trade shows offer you the opportunity to do just that-intermingle with your target audience, get a direct feel of their pulse, become up-to-date about your competitors and create brand value and recognition. However........ Read More

Tradeshows The Right Way - How To Get The Most Out Of Going

For online retailers, trade shows are an incredible opportunity to source goods, connect with wholesalers and manufacturers, and expand their product lines. But there's a right way and a wrong way to attend tradeshows. To get the most out of your experience, you need to prepare. Your first step is to find the tradeshow that’s right for you — there’s a tradeshow for nearly every industry imaginable. One good source for locating tradeshows is http://www.TradeShowWeek.com — you can searc........ Read More

Reading Trade Shows Report

Have you wondered how people work out the viability of major trade shows? How they calculate what is feasible and what is not? When it is feasible and when it is not? This is where Trade Show Reports enter the equation. These reports are written by data analysts who forecast the future growth of the market. The information contained in the reports allows for the individualized planning of trade shows that anticipate the needs of invitees. What information belongs in a Trade Show Report? Let us........ Read More

The Ins And Outs Of Trade Show Exhibits

For people who are thinking of organizing or setting up a trade show exhibit, it is highly important that you know the things that are important for the success of the trade show event. With a small a mount of attention, you can easily come up with a successful trade show exhibit. 1. Setting Let’s start with the place where the trade show exhibit will be held. The exhibit venue or the trade show space is highly reliant on the use of outstanding design for booths as well as other displays so........ Read More

Tradeshow Sourcing: When The Show’s Over

Following Up with Suppliers For the online retailer, tradeshows are a fantastic way to locate product sources. You can easily fill up a suitcase with the materials you collect from different wholesalers at a show. But having supplier information is only a start — your next step is determining which suppliers you want to use and then beginning to develop relationships with them. Ask the Right Questions When you talk to a supplier, you should already be familiar with their products. Before ........ Read More

Tradeshow Promotional Product Giveaway Tips

· Pre- Tradeshow Marketing. Begin marketing your tradeshow prior to the trade show date by letting your contacts know you will be participating in the tradeshow event. Encourage them to attend and let them know a gift will be waiting for them when they visit your booth. · Know your tradeshow booth visitors. Greet each tradeshow booth visitor with a handshake and request their card (great opportunity to "grow your Rolodex"). Our Motto: No card / No gift! Trade show promotional product giveawa........ Read More

Trade Show Giveaways Attract Visitors

Promotional gifts at trade shows act as magnets to draw visitors inside your trade show booth. Your trade show giveaways not only help to break the ice and get the conversation going between trade show booth staff and visitors but also serve as a way to define your visitor’s intentions in attending the trade show. If you find the right trade show giveaway to hand out, you will be able to better engage your attendee and thus learn what they are looking for at the trade show. But how do you d........ Read More

Show Me The Money: Maximizing Tradeshow Roi

I hear it all the time: Tradeshows are a waste of time and money. We stand around, selling our hearts out, and what do we have to show at the end of the day? Nothing. Well, that's the result you should expect, if you're like most exhibitors, and neglect the most crucial aspect of tradeshow participation: Follow Up. What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends. This is where most exhibitors drop the ball. Differen........ Read More

Trade Show Business Theater Success

Theater is theater, but when it comes to trade shows, business theater is high drama. By injecting the theatrical into your company’s presence at a trade show or industry convention, you are gaining added value to your trade show exhibit appearance. It takes a special skill for business presenters at trade show exhibits or at a convention keynote address to capture an audience and mesmerize them with a persuasive message. Properly staged, your trade show booth can add excitement and drama t........ Read More

5 Ways To Improve The Success Of Your Trade Show Booth

It's important to remember that participating in a successful trade show requires a lot of time and effort. Underestimating the preparation and the planning necessary for a trade shows is one of the more common reasons that businesses are not successful. If you are going to invest money in a trade show booth, you will also have to invest your time, effort and creativity in order to obtain the desired effect. A good trade show booth can make the difference between a good experience and an extraor........ Read More

Trade Show Exhibit Shipping Tips

Your trade show costs can dramatically escalate if you just happen to hire an inexperienced shipping company to transport your trade show booth to the conference site. You may suddenly be faced with broken or missing parts, late delivery and a budget that could put your company’s trade show display in total disarray and your job in jeopardy. Although unforeseen events such as a major winter blizzard can cause havoc with your trade show delivery schedule and budgeting, it is always best to m........ Read More

Hands On Trade Show Exhibits Lure Attendees

When trade show exhibit goers walk the vast exhibit hall floors and come upon highly creative, interactive trade show displays, they get to stop and join in some fun. The trade show attendee becomes part of the exhibit. By using experiential activity, the trade show exhibitor not only entertains but also educates their key customer prospects with entertaining “hands on” experiences. Why are such participatory activities important at trade shows? Quite simply: they boost traffic to the ........ Read More


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