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Tradeshow Sourcing: When The Show’s Over

Following Up with Suppliers For the online retailer, tradeshows are a fantastic way to locate product sources. You can easily fill up a suitcase with the materials you collect from different wholesalers at a show. But having supplier information is only a start — your next step is determining which suppliers you want to use and then beginning to develop relationships with them. Ask the Right Questions When you talk to a supplier, you should already be familiar with their products. Before ........ Read More

Tradeshow Promotional Product Giveaway Tips

· Pre- Tradeshow Marketing. Begin marketing your tradeshow prior to the trade show date by letting your contacts know you will be participating in the tradeshow event. Encourage them to attend and let them know a gift will be waiting for them when they visit your booth. · Know your tradeshow booth visitors. Greet each tradeshow booth visitor with a handshake and request their card (great opportunity to "grow your Rolodex"). Our Motto: No card / No gift! Trade show promotional product giveawa........ Read More

5 Ways To Improve The Success Of Your Trade Show Booth

It's important to remember that participating in a successful trade show requires a lot of time and effort. Underestimating the preparation and the planning necessary for a trade shows is one of the more common reasons that businesses are not successful. If you are going to invest money in a trade show booth, you will also have to invest your time, effort and creativity in order to obtain the desired effect. A good trade show booth can make the difference between a good experience and an extraor........ Read More

Buying Vs. Renting Your Next Trade Show Exhibit

Are you thinking about purchasing a display, but not sure about the investment? Renting may be the best option. Good justifications can be made for both renting and purchasing a trade show exhibit. This sometimes stressful decision depends on the nature of your trade show program, marketing goals, and budget. Renting can be a wise decision when your company has decided to start exhibiting at trade shows, your company is new and wants to make an initial big splash with a smaller budget, or your........ Read More

Tradeshows The Right Way - How To Get The Most Out Of Going

For online retailers, trade shows are an incredible opportunity to source goods, connect with wholesalers and manufacturers, and expand their product lines. But there's a right way and a wrong way to attend tradeshows. To get the most out of your experience, you need to prepare. Your first step is to find the tradeshow that’s right for you — there’s a tradeshow for nearly every industry imaginable. One good source for locating tradeshows is http://www.TradeShowWeek.com — you can searc........ Read More

Trade Show Booth Lighting Attracts Attention

Never underestimate the value of the proper lighting of your trade show exhibit. Creative lighting for your trade show booth is sure to lure more visitors. On the other hand, a poorly lit exhibit detracts from the trade show exhibit space and can leave it largely ignored. Your trade show lighting professional can use dramatic illumination techniques to create a show stopping effect or simply use lighting to highlight graphics and/or products. It is essential for the lighting designer to kno........ Read More

Introduction To Trade Show Booths

Trade show booths come in an array of styles and designs that will show off your products, your services or your company in an unforgettable manner that offers a unique appeal, which is intelligent, chic and contemporary. Most trade show booths are very easy to assemble and transport to make your experience a more enjoyable one. Choosing the perfect trade show booth to accommodate the products that you wish to display will be very easy once you know just how much room you will have at the trade........ Read More

How To Design An Irresistible Tradeshow Booth

Once you've made the decision to go on the trade show circuit, suddenly your heart starts pounding, you feel a little dizzy. Now you have to have a trade show booth! Questions start swirling through your head and you get a somewhat queasy feeling in your stomach. Relax. You already have the key to a compelling trade show booth: your company. Now all you have to do is come up with a design that fits it. Before you start panicking again, think about your letterhead and logo (you do have tho........ Read More

Top 5 Tips To Have Them Lining Up At Your Trade Show Booth

You've jumped through all the hurdles and management just approved the budget for the trade show booth you've been dying to do for ages. You just high-fived your team when it hits you-you don't just need a trade show booth, you need that trade show booth to get results! This means you have to get people to come to your trade show booth-lots of them or your boss is going to be one unhappy person. Yikes! Before you start that letter of resignation, wipe the sweat from your brow and take a deep ........ Read More

Improve Your Trade Show Results By Writing Articles

It is well-known among internet marketers that writing and distributing articles is one of the best and least expensive ways to promote products and services to a very wide audience. If you are involved in trade show or event marketing, you can use this technique to very effectively support your event marketing efforts. **Supporting your trade show marketing with articles** Let's say you are a wedding photographer who shoots weddings within a radius of about 150 miles of your office or home. Y........ Read More

Getting The Most From Attending A Trade Show

Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for. Thousands of people set up trade show booths and trade show displays across the country at a huge variety of industry events. However, many people don’t know how to take advantage of the opportunities a trade show offers. Some plan on simply attending, setting up their trade show booth, and then staying there all day hoping to attract new bus........ Read More

Modular Trade Show Displays

In today's world of "e-commerce," and "e-trade," it is increasingly easier, and sometimes tempting, to seclude ourselves from the rest of the world. However, until you invent the e-handshake or the e-smile, there will be no substitute for face-to-face interaction with your customers. Trade shows offer you the opportunity to do just that-intermingle with your target audience, get a direct feel of their pulse, become up-to-date about your competitors and create brand value and recognition. However........ Read More

Anatomy Of A Successful Trade Show Exhibit

A trade show, also known as a merchandise show or market week, is an exhibition or a business gathering organized by companies that showcase and demonstrate their new products and services and also their latest offerings. Trade shows also provide opportunities for companies to meet their customers, to learn new trends and to identify new prospects. Trade shows are not open to the public and can only be attended by company representatives, members of the trade and members of the press. One advan........ Read More

How To Get Sales Leads At Trade Shows

Getting sales leads is vital to every business. Every business has to have customers; and prospective clients are what they identify as sales leads. Even the teenage girl who is eyeing some fashionable clothes in a magazine can be considered a sales lead. The typical sales leads, however, are those that have the potential to be customers whom sales people get in touch with in many ways, several times before they jump into conclusions in buying and procuring the company’s product or service. Fo........ Read More

Trade Shows

Copyright 2006 The Powerful Promoter Secrets to Promoting Your Business at a Trade Show Trade shows show promise as a “golden” marketing opportunity. Many business owners are stepping outside of the traditional box and investing in portable signage. Talking one-on-one with potential buyers provides an immediate gratification that is empowering. The trade show makes highlighting business services or products easier. Plan Ahead Working trade shows requires some planning. If possible, vi........ Read More


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