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Increase Sales At Your Trade Show Booth

Your trade show exhibit staff can make the difference between your trade show exhibit being successful or being an unproductive exercise. The Center for Exhibit Industry Research (CEIR) says that 80% of what visitors remember most about their visit to a trade show booth is their interaction with the exhibit staff. In fact, CEIR sites that 75% of the effectiveness of any trade show is traceable to the performance of the exhibit staff. Although you can find almost any information today on a c........ Read More

Trade Show Booth Lighting Attracts Attention

Never underestimate the value of the proper lighting of your trade show exhibit. Creative lighting for your trade show booth is sure to lure more visitors. On the other hand, a poorly lit exhibit detracts from the trade show exhibit space and can leave it largely ignored. Your trade show lighting professional can use dramatic illumination techniques to create a show stopping effect or simply use lighting to highlight graphics and/or products. It is essential for the lighting designer to kno........ Read More

How To Get The Best Out Of Trade Show Services

You’ve heard the expression, “the devil’s in the details”. This is especially applicable to trade show exhibiting where success hinges on all the big and little things that constitute a trade show appearance. The process starts with the obvious: selecting the right trade shows to attend; designing a high quality exhibit booth to properly portray your company; and arranging to get the trade show display to the exhibit floor on time. Your trade show exhibit builder has the expertise to ........ Read More

Trade Show Exhibiting Tips

Participation in a trade exhibition is an essential weapon in the marketing armoury – and like any weapon it has to handled with care, skill and attention if it is not to go off at half-cock. Its effective use requires careful preparation and training. Incorporate it into the total marketing strategy and it becomes a tactical device which, when aimed at the right target, can trigger a highly successful campaign. Preparation All craftsmen will confirm that a good job depends on good pr........ Read More

Choosing The Right Tradeshow(s)

Let's face it, everybody has exhibited at a tradeshow and at the end of the show said, "I'll never do this show again". With the proliferation of trade shows these days, which show do you choose? Well, first of all you don't just choose one show and let that be your agenda for the year; you plan your schedule strategically. I would suggest, depending on your industry, let's take manufacturing for example, you choose no fewer than two shows per year and more, if warranted (more on that in a minut........ Read More

Introduction To Trade Show Booths

Trade show booths come in an array of styles and designs that will show off your products, your services or your company in an unforgettable manner that offers a unique appeal, which is intelligent, chic and contemporary. Most trade show booths are very easy to assemble and transport to make your experience a more enjoyable one. Choosing the perfect trade show booth to accommodate the products that you wish to display will be very easy once you know just how much room you will have at the trade........ Read More

Cheap Trade Show Displays

If you want to be cost effective with your trade show exhibitions or if you are preparing for your first trade show, you should choose cheap trade show displays for the best deal. Trade shows are effective sales devices for growing business, and most new enterprises are not financially strong enough to spend a large amount on an elaborate trade show display, so opting for a cheap display is a good idea. Don't try to produce a do-it-yourself display, instead, look for experts who can produce cost........ Read More

The Ins And Outs Of Trade Show Exhibits

For people who are thinking of organizing or setting up a trade show exhibit, it is highly important that you know the things that are important for the success of the trade show event. With a small a mount of attention, you can easily come up with a successful trade show exhibit. 1. Setting Let’s start with the place where the trade show exhibit will be held. The exhibit venue or the trade show space is highly reliant on the use of outstanding design for booths as well as other displays so........ Read More

Trade Shows

Copyright 2006 The Powerful Promoter Secrets to Promoting Your Business at a Trade Show Trade shows show promise as a “golden” marketing opportunity. Many business owners are stepping outside of the traditional box and investing in portable signage. Talking one-on-one with potential buyers provides an immediate gratification that is empowering. The trade show makes highlighting business services or products easier. Plan Ahead Working trade shows requires some planning. If possible, vi........ Read More

How To Choose The Correct Trade Show Display?

You should choose a trade show display based on the trade show or event for which you will be using the display. The display that best presents the products, services, and company image desired, will attract future customers. Frankly, a display is designed to do assist in creating or maintaining brand awareness. For once an attendee has been lured to your display; your booth’s job is done. It is then up to you to throw down the hammer and commandeer that attendee as a future customer. With o........ Read More

Cost Saving Trade Show Exhibits For The Growing Company

As an early stage startup company matures, the image that was right for the times four years ago as an “up & comer” is often no longer appropriate. This emerging business now needs a more mainstream image to convey its strong new corporate identity. The transition to a mainstream image necessitates not only a change in identity but also a change in trade show exhibit presence. Early on, portable pop up exhibits at trade shows worked. But with a company's mounting success it now needs an i........ Read More

Brand Consistency At Trade Shows

Corporations often need to exhibit at simultaneous trade shows in different locales and for different reasons. They often have two trade show exhibits in the same city at the same time. Going one step further, a company may even have two separate trade show exhibits at the same trade show. Oracle is an example of a company exhibiting at two trade shows at the same time in the same city. Why does this happen? Quite simply, each trade show appearance had a different objective. One trade show........ Read More

Trade Show Promotions

Along with conventional advertising and below the line activities, organizations and corporate bodies have come to realize that they need to invest in trade shows in order to create maximum recall for their product or brand name. There are several benefits to participating in a trade show. Some of them are: A trade show offers the manufacturer a direct platform to interact with the very people who will be making purchasing decisions. Most purchasing managers of corporations make it a point to a........ Read More

Buying Vs. Renting Your Next Trade Show Exhibit

Are you thinking about purchasing a display, but not sure about the investment? Renting may be the best option. Good justifications can be made for both renting and purchasing a trade show exhibit. This sometimes stressful decision depends on the nature of your trade show program, marketing goals, and budget. Renting can be a wise decision when your company has decided to start exhibiting at trade shows, your company is new and wants to make an initial big splash with a smaller budget, or your........ Read More

Trade Shows And Audio Visual Event Production

Trade shows are a great venue to show off your new product or to promote a service. Even though you only have a small booth or space to show it in you can still use live event production products to bring the little space alive with visual stimulants that will inform as well as entertain. You can add clarity and distinction to your audio as you hawk your product or service’s benefits. A combination of A/V equipment can make your booth the talk of the trade show because of your technical appear........ Read More


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