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Choosing The Right Tradeshow(s)

Let's face it, everybody has exhibited at a tradeshow and at the end of the show said, "I'll never do this show again". With the proliferation of trade shows these days, which show do you choose? Well, first of all you don't just choose one show and let that be your agenda for the year; you plan your schedule strategically. I would suggest, depending on your industry, let's take manufacturing for example, you choose no fewer than two shows per year and more, if warranted (more on that in a minut........ Read More

Top 5 Tips To Have Them Lining Up At Your Trade Show Booth

You've jumped through all the hurdles and management just approved the budget for the trade show booth you've been dying to do for ages. You just high-fived your team when it hits you-you don't just need a trade show booth, you need that trade show booth to get results! This means you have to get people to come to your trade show booth-lots of them or your boss is going to be one unhappy person. Yikes! Before you start that letter of resignation, wipe the sweat from your brow and take a deep ........ Read More

Introduction To Trade Show Displays

When it comes to displaying items at a trade show, you have many options from banner stands, literature stands and pop-up displays. You may choose to use more than one type of trade show display unit since each one can be used together to give a more full effect and useful information. Banner Stands Banner stands come in an array of sizes and designs. the majority of banner stands are portable are designed to be set up in very quickly and have a practical existence for several trade sh........ Read More

Tips When Attending Trade Shows

Almost all products being sold in the market today have already been sold before by their competitors but what makes other products a hit despite their being new in the market? Most entrepreneurs say it is a matter of marketing your products to your target market. Marketing can be done in various ways depending on the expertise of the marketer. However, one common way to market a new product is through participation in trade shows. Trade shows are held at any time of the year and they do attrac........ Read More

Trade Show Booth Lighting Attracts Attention

Never underestimate the value of the proper lighting of your trade show exhibit. Creative lighting for your trade show booth is sure to lure more visitors. On the other hand, a poorly lit exhibit detracts from the trade show exhibit space and can leave it largely ignored. Your trade show lighting professional can use dramatic illumination techniques to create a show stopping effect or simply use lighting to highlight graphics and/or products. It is essential for the lighting designer to kno........ Read More

Tradeshow Sourcing: When The Show’s Over

Following Up with Suppliers For the online retailer, tradeshows are a fantastic way to locate product sources. You can easily fill up a suitcase with the materials you collect from different wholesalers at a show. But having supplier information is only a start — your next step is determining which suppliers you want to use and then beginning to develop relationships with them. Ask the Right Questions When you talk to a supplier, you should already be familiar with their products. Before ........ Read More

5 Ways To Improve The Success Of Your Trade Show Booth

It's important to remember that participating in a successful trade show requires a lot of time and effort. Underestimating the preparation and the planning necessary for a trade shows is one of the more common reasons that businesses are not successful. If you are going to invest money in a trade show booth, you will also have to invest your time, effort and creativity in order to obtain the desired effect. A good trade show booth can make the difference between a good experience and an extraor........ Read More

How To Choose The Correct Trade Show Display?

You should choose a trade show display based on the trade show or event for which you will be using the display. The display that best presents the products, services, and company image desired, will attract future customers. Frankly, a display is designed to do assist in creating or maintaining brand awareness. For once an attendee has been lured to your display; your booth’s job is done. It is then up to you to throw down the hammer and commandeer that attendee as a future customer. With o........ Read More

Trade Show Exhibit Shipping Tips

Your trade show costs can dramatically escalate if you just happen to hire an inexperienced shipping company to transport your trade show booth to the conference site. You may suddenly be faced with broken or missing parts, late delivery and a budget that could put your company’s trade show display in total disarray and your job in jeopardy. Although unforeseen events such as a major winter blizzard can cause havoc with your trade show delivery schedule and budgeting, it is always best to m........ Read More

Three Ways To Create A Trade Show Booth Backdrop

So you've rented a 10' space at a trade show, and now you want to create an interesting and professional looking graphic backdrop. At this point most people who know anything at all about trade show displays will opt for a "popup display". But in spite of the popularity of "standard" popup displays, there are other alternatives you might consider. Here is a very brief introduction to 3 different methods of creating a graphic backdrop for your trade show display area. 1. Standard PopUp Display ........ Read More

Trade Show Giveaways Attract Visitors

Promotional gifts at trade shows act as magnets to draw visitors inside your trade show booth. Your trade show giveaways not only help to break the ice and get the conversation going between trade show booth staff and visitors but also serve as a way to define your visitor’s intentions in attending the trade show. If you find the right trade show giveaway to hand out, you will be able to better engage your attendee and thus learn what they are looking for at the trade show. But how do you d........ Read More

Top 5 Reasons For Buying A Used Trade Show Booth

You've done a couple of trade shows, rented a couple of spaces in exhibition halls, and admit it, you're hooked. You love the excitement of the crowds, of meeting your clients up close and in person. Hey, you don't even mind your aching feet! And you've been thinking that you'd like to do more trade shows and want a booth of your own. The trouble is you can't really afford to go all out yet and have a brand spanking new booth designed. Your bottom line is saying no, but your heart and int........ Read More

Trade Show Exhibiting Tips

Participation in a trade exhibition is an essential weapon in the marketing armoury – and like any weapon it has to handled with care, skill and attention if it is not to go off at half-cock. Its effective use requires careful preparation and training. Incorporate it into the total marketing strategy and it becomes a tactical device which, when aimed at the right target, can trigger a highly successful campaign. Preparation All craftsmen will confirm that a good job depends on good pr........ Read More

Trade Show Giveaways: What Works

You have your trade show exhibit ready to go, the trade show booth is set up, and your product is a winner. Now all you need are the customers. Standing room only, please. Right? Well, for most trade show exhibitors, attracting customers is just as important as the product they are selling. Enter trade show giveaways! Trade show giveaways are promotionals tools (items, handouts, marketing materials) designed to attract customers, promote business, and help market a product after the trade show ........ Read More

Trade Show Business Theater Success

Theater is theater, but when it comes to trade shows, business theater is high drama. By injecting the theatrical into your company’s presence at a trade show or industry convention, you are gaining added value to your trade show exhibit appearance. It takes a special skill for business presenters at trade show exhibits or at a convention keynote address to capture an audience and mesmerize them with a persuasive message. Properly staged, your trade show booth can add excitement and drama t........ Read More


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