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Anatomy Of A Successful Trade Show Exhibit

A trade show, also known as a merchandise show or market week, is an exhibition or a business gathering organized by companies that showcase and demonstrate their new products and services and also their latest offerings. Trade shows also provide opportunities for companies to meet their customers, to learn new trends and to identify new prospects. Trade shows are not open to the public and can only be attended by company representatives, members of the trade and members of the press. One advan........ Read More

Exhibition Stands And Trade Show Booths

Trade shows have long been established as a favored way to feature and display your companys products in front of buyers from existing, new and potential customers. Buyers do not have much time, they have an agenda and want to see as much of the trade show as possible. It is, therefore, imperative that you make a good first impression. This is where having visually pleasing exhibition stands is a must - they must be eye-catching to instantly capture the buyers attention. Exhibition stands come........ Read More

Choosing The Right Tradeshow(s)

Let's face it, everybody has exhibited at a tradeshow and at the end of the show said, "I'll never do this show again". With the proliferation of trade shows these days, which show do you choose? Well, first of all you don't just choose one show and let that be your agenda for the year; you plan your schedule strategically. I would suggest, depending on your industry, let's take manufacturing for example, you choose no fewer than two shows per year and more, if warranted (more on that in a minut........ Read More

Hands On Trade Show Exhibits Lure Attendees

When trade show exhibit goers walk the vast exhibit hall floors and come upon highly creative, interactive trade show displays, they get to stop and join in some fun. The trade show attendee becomes part of the exhibit. By using experiential activity, the trade show exhibitor not only entertains but also educates their key customer prospects with entertaining “hands on” experiences. Why are such participatory activities important at trade shows? Quite simply: they boost traffic to the ........ Read More

How To Get The Best Out Of Trade Show Services

You’ve heard the expression, “the devil’s in the details”. This is especially applicable to trade show exhibiting where success hinges on all the big and little things that constitute a trade show appearance. The process starts with the obvious: selecting the right trade shows to attend; designing a high quality exhibit booth to properly portray your company; and arranging to get the trade show display to the exhibit floor on time. Your trade show exhibit builder has the expertise to ........ Read More

Tradeshow Sourcing: When The Show’s Over

Following Up with Suppliers For the online retailer, tradeshows are a fantastic way to locate product sources. You can easily fill up a suitcase with the materials you collect from different wholesalers at a show. But having supplier information is only a start — your next step is determining which suppliers you want to use and then beginning to develop relationships with them. Ask the Right Questions When you talk to a supplier, you should already be familiar with their products. Before ........ Read More

Reading Trade Shows Report

Have you wondered how people work out the viability of major trade shows? How they calculate what is feasible and what is not? When it is feasible and when it is not? This is where Trade Show Reports enter the equation. These reports are written by data analysts who forecast the future growth of the market. The information contained in the reports allows for the individualized planning of trade shows that anticipate the needs of invitees. What information belongs in a Trade Show Report? Let us........ Read More

Trade Shows And Audio Visual Event Production

Trade shows are a great venue to show off your new product or to promote a service. Even though you only have a small booth or space to show it in you can still use live event production products to bring the little space alive with visual stimulants that will inform as well as entertain. You can add clarity and distinction to your audio as you hawk your product or service’s benefits. A combination of A/V equipment can make your booth the talk of the trade show because of your technical appear........ Read More

Creating A Trade Show Budget

Setting up a display at a trade show is expensive business. You have to rent the space, create a display, promote it, stock it, and staff it. Before you decide to get involved, take a serious look at the costs of all of these components. Start planning well ahead. You already know this, right? Keep yourself as organized as possible right from the beginning -- even before you book your space. You know how carefully today's brides plan their weddings. Months, even years ahead, they start thinking........ Read More

Modular Trade Show Displays

In today's world of "e-commerce," and "e-trade," it is increasingly easier, and sometimes tempting, to seclude ourselves from the rest of the world. However, until you invent the e-handshake or the e-smile, there will be no substitute for face-to-face interaction with your customers. Trade shows offer you the opportunity to do just that-intermingle with your target audience, get a direct feel of their pulse, become up-to-date about your competitors and create brand value and recognition. However........ Read More

How To Design An Irresistible Tradeshow Booth

Once you've made the decision to go on the trade show circuit, suddenly your heart starts pounding, you feel a little dizzy. Now you have to have a trade show booth! Questions start swirling through your head and you get a somewhat queasy feeling in your stomach. Relax. You already have the key to a compelling trade show booth: your company. Now all you have to do is come up with a design that fits it. Before you start panicking again, think about your letterhead and logo (you do have tho........ Read More

Using Banner Stands To Increase Trade Show Traffic

Attending a trade show can be a very effective method of promoting your company and its products. And one of the most effective ways to optimize your trade show display and increase traffic to your booth is through the use of banner stands. A banner stand for your trade show display draws attention to your booth and helps you deliver your message to prospective clients, current customers and business contacts at what is usually a highly competitive event. Your trade show display should stand out........ Read More

Trade Show Graphics - The Inside Scoop

Display graphics are graphic images used for illustration or "display" purposes. Display Graphics are usually printed on paper, vinyl or fabric using a "large format" printing device. Normally display graphics are over-sized graphics printed on paper or some other material, and then mounted or hung on a graphic display unit of some sort in a conspicuous place. One-off display graphics are used in vinyl banners, trade show displays, or as backdrops for a convention, press conference, or special ........ Read More

Improve Your Trade Show Results By Writing Articles

It is well-known among internet marketers that writing and distributing articles is one of the best and least expensive ways to promote products and services to a very wide audience. If you are involved in trade show or event marketing, you can use this technique to very effectively support your event marketing efforts. **Supporting your trade show marketing with articles** Let's say you are a wedding photographer who shoots weddings within a radius of about 150 miles of your office or home. Y........ Read More

Top 5 Tips To Have Them Lining Up At Your Trade Show Booth

You've jumped through all the hurdles and management just approved the budget for the trade show booth you've been dying to do for ages. You just high-fived your team when it hits you-you don't just need a trade show booth, you need that trade show booth to get results! This means you have to get people to come to your trade show booth-lots of them or your boss is going to be one unhappy person. Yikes! Before you start that letter of resignation, wipe the sweat from your brow and take a deep ........ Read More


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