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A Foreign Affair: Preparing To Attend An Overseas Tradeshow

For E-Biz owners, importing can be the key to lower product sourcing overhead and a diversified product line-up. One of the best ways to get started in importing is to attend an international tradeshow, where you’ll meet countless manufacturers and wholesalers of foreign goods. Much like the tradeshow industry here, any reputable show will qualify their exhibitors, so you can feel confident you’re only dealing with legitimate, authentic suppliers. What to Know Before You Go According t........ Read More

Top 5 Reasons For Buying A Used Trade Show Booth

You've done a couple of trade shows, rented a couple of spaces in exhibition halls, and admit it, you're hooked. You love the excitement of the crowds, of meeting your clients up close and in person. Hey, you don't even mind your aching feet! And you've been thinking that you'd like to do more trade shows and want a booth of your own. The trouble is you can't really afford to go all out yet and have a brand spanking new booth designed. Your bottom line is saying no, but your heart and int........ Read More

The Advantages Of Portable Trade Show Displays

Make sure you next trade show is a success by bringing your own portable trade show display. Using onsite setups or trying to "create" your own exhibit can be disastrous. A trade show represents an excellent opportunity to present your company and its products to an audience looking for new ideas and innovation in a specific field. And even if you are not attending a traditional “trade show” but something more like a product exhibit or vendor showcase, it is important that your presentation........ Read More

Introduction To Trade Show Displays

When it comes to displaying items at a trade show, you have many options from banner stands, literature stands and pop-up displays. You may choose to use more than one type of trade show display unit since each one can be used together to give a more full effect and useful information. Banner Stands Banner stands come in an array of sizes and designs. the majority of banner stands are portable are designed to be set up in very quickly and have a practical existence for several trade sh........ Read More

Using Banner Stands To Increase Trade Show Traffic

Attending a trade show can be a very effective method of promoting your company and its products. And one of the most effective ways to optimize your trade show display and increase traffic to your booth is through the use of banner stands. A banner stand for your trade show display draws attention to your booth and helps you deliver your message to prospective clients, current customers and business contacts at what is usually a highly competitive event. Your trade show display should stand out........ Read More

Three Ways To Create A Trade Show Booth Backdrop

So you've rented a 10' space at a trade show, and now you want to create an interesting and professional looking graphic backdrop. At this point most people who know anything at all about trade show displays will opt for a "popup display". But in spite of the popularity of "standard" popup displays, there are other alternatives you might consider. Here is a very brief introduction to 3 different methods of creating a graphic backdrop for your trade show display area. 1. Standard PopUp Display ........ Read More

Succeed At Live Trade Show Presentations

Have you ever thought of making your trade show appearance live and interactive? If you do it right, you will be able to increase your leads, create a lasting memorable impression, and jump start your sales. Your chances for trade show exhibit success will be doubled, tripled or even quadrupled if you have dramatic, interactive live presentations at your next trade show. Research has shown that live trade show presentations and demonstrations at trade show exhibits increase qualified leads b........ Read More

Trade Show Exhibitors - Tips For Newbies

Trade shows are anything but a walk in the park, even for experienced exhibitors but if you've never "experienced" one it can certainly be a daunting task. However, as big as the mountain appears you know that you must include trade shows into your marketing mix. And finally, after months of angst and planning you finally decided to take the plunge and attend your first consumer trade show as an exhibitor - the day of reckoning has arrived. But wait a minute, which show will give you the bigges........ Read More

Tradeshow Promotional Product Giveaway Tips

· Pre- Tradeshow Marketing. Begin marketing your tradeshow prior to the trade show date by letting your contacts know you will be participating in the tradeshow event. Encourage them to attend and let them know a gift will be waiting for them when they visit your booth. · Know your tradeshow booth visitors. Greet each tradeshow booth visitor with a handshake and request their card (great opportunity to "grow your Rolodex"). Our Motto: No card / No gift! Trade show promotional product giveawa........ Read More

Buying Vs. Renting Your Next Trade Show Exhibit

Are you thinking about purchasing a display, but not sure about the investment? Renting may be the best option. Good justifications can be made for both renting and purchasing a trade show exhibit. This sometimes stressful decision depends on the nature of your trade show program, marketing goals, and budget. Renting can be a wise decision when your company has decided to start exhibiting at trade shows, your company is new and wants to make an initial big splash with a smaller budget, or your........ Read More

Trade Show Business Theater Success

Theater is theater, but when it comes to trade shows, business theater is high drama. By injecting the theatrical into your company’s presence at a trade show or industry convention, you are gaining added value to your trade show exhibit appearance. It takes a special skill for business presenters at trade show exhibits or at a convention keynote address to capture an audience and mesmerize them with a persuasive message. Properly staged, your trade show booth can add excitement and drama t........ Read More

The Benefits Of Renting A Trade Show Display

Trade shows can be a great way to win new business, make new contacts and unveil new products to the marketplace. Exhibiting at a trade show means you are going to need to a trade show display to attract attention and showcase your company and products. The benefits of renting a trade show display, instead of purchasing one, can be numerous for small businesses or start-ups attending their first trade show and large businesses looking to increase interest at their next show. Below are some of th........ Read More

5 Ways To Improve The Success Of Your Trade Show Booth

It's important to remember that participating in a successful trade show requires a lot of time and effort. Underestimating the preparation and the planning necessary for a trade shows is one of the more common reasons that businesses are not successful. If you are going to invest money in a trade show booth, you will also have to invest your time, effort and creativity in order to obtain the desired effect. A good trade show booth can make the difference between a good experience and an extraor........ Read More

Anatomy Of A Successful Trade Show Exhibit

A trade show, also known as a merchandise show or market week, is an exhibition or a business gathering organized by companies that showcase and demonstrate their new products and services and also their latest offerings. Trade shows also provide opportunities for companies to meet their customers, to learn new trends and to identify new prospects. Trade shows are not open to the public and can only be attended by company representatives, members of the trade and members of the press. One advan........ Read More

Trade Show Graphics - The Inside Scoop

Display graphics are graphic images used for illustration or "display" purposes. Display Graphics are usually printed on paper, vinyl or fabric using a "large format" printing device. Normally display graphics are over-sized graphics printed on paper or some other material, and then mounted or hung on a graphic display unit of some sort in a conspicuous place. One-off display graphics are used in vinyl banners, trade show displays, or as backdrops for a convention, press conference, or special ........ Read More


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