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Why Vacation Certificates Are Great Direct Mail Promotions

Are you a business owner who wants to see an increase in business profits? If so, you will need to focus on retaining your current customers, as well as acquiring new ones. To do this, you may want to think about using direct mail promotions to your advantage, especially those that are focused on incentives. No matter how large or small your business is, you should be able to benefit from the use of direct mail promotions. If you are considered a new business owner, you may still be unfamilia........ Read More

Direct Mail Tips And Tricks To Boost Business

There are a lot of direct mail tips out there that can help increase your business. This is by no means an “end all” resource. My hope is that I’m able to give you some direct mail tips and ideas that you can use now as a starting point to develop your own strategy. Direct mail advertising can be pretty expensive, so it’s best you know the ins and outs of it before you start. My first of several direct marketing tips… It typically takes anywhere from three to five mail pieces bef........ Read More

Is Direct Mail Still Worth Investing On?

Everybody these days has an email address. It's no longer even a question of if somebody has one, but rather, how many they have. From this common truth, it can be said that most people from the young- to the mid-age bracket can be reached electronically. For people in the marketing industry, we then start thinking, with email technology so popular, one of the best ways to tap into new clients and get the word out is through email marketing, right? Let's step back a minute and see what come ........ Read More

Email Direct Marketing Tool: Boosting Your Sales

Have you been looking for an email direct marketing tool that will allow you to boost sales to your business? There are many people just like you who are trying to drive sales to their website or online business, but just aren’t all that effective. Most of the time, this means that you don’t have all of the information you need to be as successful as you might like. Keeping sales consistent is a full time job for most businesses, but if you have a good advertising method you will find tha........ Read More

Rising Postal Rates? Don’t Cut Down The Direct Mail

The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business, like the weather and government in general, it’s something you have to live with. Many companies have used this as a reason to send out fewer or smaller mailings in an attempt to keep their costs down. Here’s a quote from an issue of Direct Marketing News: “Despite a string of healthy ann........ Read More

The 4 Step-program For Using Direct Mail To Recruit

So you’re are looking to recruit for new mortgage brokers. When you think about doing that you probably hope that you can create enough interest in your company that you have enough hiring prospects to choose from and still be able to get the cream of the crop. There are many options out there for recruiting. But when looking for good mortgage brokers, it is best to look at what will get you the best Return On Investment. Just like in attracting clients to your business and calculating the ROI........ Read More

10 Tips For Writing Effective Direct Mail Sales Letters

Direct Mail Sales Letters still remain a viable means of advertising a product in today's electronic world. The biggest reason for this is that email sales letters can and often are shunted off easily with the development of simple spam blocker utilities that almost everyone activates to get rid off unwanted email. To be able to deliver your mailed sales letters effectively, here are 10 tips to help you: Proper Introduction and Post Script - people will often only check two parts of a letter ........ Read More

Direct Mail – Don’t Assume, Just Test And Track

Where to Start: Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the maximum number of leads that you can create. For instance, I’ve heard this statement quite often: "We aren’t that large of a company. How could we send out 2,000 postcards all at once? "Because "What if they all call........ Read More

An Intro To Direct Mail Techniques And Direct Marketing

Many large retailers such as Macy’s or Wal-Mart are using direct mail techniques in order to reach out to their customers. These large companies often mail out sales flyers that highlight what will be on sale in their retail stores that week. Retailers that have special sales often send them out as well. You may not thing that you can implement direct mail techniques in your own small business, but this can be very effective in your community or trying to reach your target market. It can be........ Read More

Direct Mail Marketing: Is It Your Choice?

Direct mail marketing is a system of marketing that is directed at specific people. In direct marketing, the advertisement is directed to a specific individual. This is unlike marketing that is open ended such as a billboard or a television commercial. Direct mail marketing is a very effective means of communication in virtually any environment and for most businesses. But, there are some things to be wary about when it comes to direct mail marketing. One of the benefits of direct mail marketi........ Read More

Six Mistakes To Avoid In Making Direct Mail Sales Letters

Direct mail marketing is an effective and time-tested marketing tool that has worked for many companies and individuals for many years. The efficacy or potency of this marketing strategy, however, lies on the ability of the company or business to write an effective and attractive sales letter. Unfortunately, many people who have tried sending direct mail sales letters were not able to see positive results from this marketing tool. The main reason for such failure probably lies on the fact tha........ Read More

It Marketing: The Benefits Of Direct Mail Postcards

The great advantage to using direct mail postcards is you don't have to worry that they'll get tossed in the trash without being read. They are already opened. Additionally, postcards are less expensive than other types of direct mail thereby saving on your IT marketing budget. In this article, you'll learn how to make your direct mail postcards work best for your business. IT Marketing: Keep it Targeted Don't send the same message to a couple thousand small businesses in your area and hope th........ Read More

It Marketing: Direct Mail Tips

Regardless of whether you're doing a letter, a flyer mailer, a big oversized postcard, or a standard-sized postcard, make sure that your headline hits them right between the eyes. Your message must do the same thing. In this article, you'll learn that you have to know what's causing your potential clients pain. You have to know what their deepest desires are. And you can only address these if you are targeting your mailing. IT Marketing: Keep it Benefits-Focused If you can talk to their niche........ Read More

Direct Email Marketing Made Easy

Forget direct email marketing for a second, and tell me if this has ever happened to you. You go outside and open your mailbox. You get the usual: bills, bank statements, maybe a phoney million-dollar offer. But then, in the middle of it all, you see an envelope from your favourite restaurant. “Thanks for being a loyal customer,” it says. “Next time you come by, let us treat you to a free dessert.” Now I’m not exactly the coupon-clipping kind of guy, but when I run into an offer that........ Read More

5 Ways To Utilize Direct Email Marketing

If you own an online business, you are probably always on the lookout for new forms of Internet marketing. As you have no doubt discovered, there are many different ways to market your business online. One of the best and least expensive is direct email marketing. Direct email marketing is a simple, but effective form of Internet marketing. It allows you to reach your customers, and provide them with information that you want them to see. Direct email marketing is very similar to classical d........ Read More


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Card Promotions Distributor Promotions Find Deals Direct Mail
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