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Direct Mail Sales Letters

Direct mail sales letters are more difficult to read than most types of business correspondences because of two primary reasons: firstly, direct mail sales letters are unsolicited which basically means you’ve no right to expect that your recipient will indeed read your letter, much less open it. This leads to the second reason – people who had actually taken the time to open them were unfortunately bombarded with so much junk that they become cynical about all direct mail sales letters in........ Read More

An Intro To Direct Mail Techniques And Direct Marketing

Many large retailers such as Macy’s or Wal-Mart are using direct mail techniques in order to reach out to their customers. These large companies often mail out sales flyers that highlight what will be on sale in their retail stores that week. Retailers that have special sales often send them out as well. You may not thing that you can implement direct mail techniques in your own small business, but this can be very effective in your community or trying to reach your target market. It can be........ Read More

Direct Email Marketing Keeps You Linked To Your Customers

Direct email marketing is the solution to a very big problem for online retailers. Ask anyone looking at the traffic reports for their online store and they will tell you that nothing drives them more crazy than getting someone to their site (either naturally or through an advertisement) and then seeing them leave. They’re gone into the abyss that is the online market place, possibly never to return again. At this point they’re pretty much gone. This represents another lost customer, lost re........ Read More

Direct Sales Tips: Ten Commandments Of Proper E-mailing

E-mail is without a doubt the best business-building tool to hit the home-based business arena since the fax! Why? Because it is low cost, instantaneous, flexible and absolutely anyone who can type can learn how to use it to their advantage. But just because you know how to open, write and send an e-mail doesn't mean you are making the most of this incredible tool. In fact direct sellers who fail to follow simple e-mail etiquette may be doing more harm than good. Check these Ten Commandments ........ Read More

10 Tips For Writing Effective Direct Mail Sales Letters

Direct Mail Sales Letters still remain a viable means of advertising a product in today's electronic world. The biggest reason for this is that email sales letters can and often are shunted off easily with the development of simple spam blocker utilities that almost everyone activates to get rid off unwanted email. To be able to deliver your mailed sales letters effectively, here are 10 tips to help you: Proper Introduction and Post Script - people will often only check two parts of a letter ........ Read More

Direct Email Marketing Made Easy

Forget direct email marketing for a second, and tell me if this has ever happened to you. You go outside and open your mailbox. You get the usual: bills, bank statements, maybe a phoney million-dollar offer. But then, in the middle of it all, you see an envelope from your favourite restaurant. “Thanks for being a loyal customer,” it says. “Next time you come by, let us treat you to a free dessert.” Now I’m not exactly the coupon-clipping kind of guy, but when I run into an offer that........ Read More

It Marketing: The Benefits Of Direct Mail Postcards

The great advantage to using direct mail postcards is you don't have to worry that they'll get tossed in the trash without being read. They are already opened. Additionally, postcards are less expensive than other types of direct mail thereby saving on your IT marketing budget. In this article, you'll learn how to make your direct mail postcards work best for your business. IT Marketing: Keep it Targeted Don't send the same message to a couple thousand small businesses in your area and hope th........ Read More

Is Direct Mail Still Worth Investing On?

Everybody these days has an email address. It's no longer even a question of if somebody has one, but rather, how many they have. From this common truth, it can be said that most people from the young- to the mid-age bracket can be reached electronically. For people in the marketing industry, we then start thinking, with email technology so popular, one of the best ways to tap into new clients and get the word out is through email marketing, right? Let's step back a minute and see what come ........ Read More

Direct Mail Marketing Done Correctly, Cannot Fail

So how do you do it? Direct mail marketing. When it comes to marketing your product or services there are two basic challenges: 1. How do you obtain new customers or clients? 2. How do you get your existing customers to come back for more? Direct mail/direct response marketing answers both these challenges admirably (it’s not the only way to do it but it is a proven method that always works). You can ALWAYS rely on DIRECT MAIL MARKETING. The postcard—direct marketing’s secr........ Read More

Email Direct Marketing Tool: Boosting Your Sales

Have you been looking for an email direct marketing tool that will allow you to boost sales to your business? There are many people just like you who are trying to drive sales to their website or online business, but just aren’t all that effective. Most of the time, this means that you don’t have all of the information you need to be as successful as you might like. Keeping sales consistent is a full time job for most businesses, but if you have a good advertising method you will find tha........ Read More

Rising Postal Rates? Don’t Cut Down The Direct Mail

The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business, like the weather and government in general, it’s something you have to live with. Many companies have used this as a reason to send out fewer or smaller mailings in an attempt to keep their costs down. Here’s a quote from an issue of Direct Marketing News: “Despite a string of healthy ann........ Read More

Why Vacation Certificates Are Great Direct Mail Promotions

Are you a business owner who wants to see an increase in business profits? If so, you will need to focus on retaining your current customers, as well as acquiring new ones. To do this, you may want to think about using direct mail promotions to your advantage, especially those that are focused on incentives. No matter how large or small your business is, you should be able to benefit from the use of direct mail promotions. If you are considered a new business owner, you may still be unfamilia........ Read More

It Marketing: Direct Mail Tips

Regardless of whether you're doing a letter, a flyer mailer, a big oversized postcard, or a standard-sized postcard, make sure that your headline hits them right between the eyes. Your message must do the same thing. In this article, you'll learn that you have to know what's causing your potential clients pain. You have to know what their deepest desires are. And you can only address these if you are targeting your mailing. IT Marketing: Keep it Benefits-Focused If you can talk to their niche........ Read More

5 Ways To Utilize Direct Email Marketing

If you own an online business, you are probably always on the lookout for new forms of Internet marketing. As you have no doubt discovered, there are many different ways to market your business online. One of the best and least expensive is direct email marketing. Direct email marketing is a simple, but effective form of Internet marketing. It allows you to reach your customers, and provide them with information that you want them to see. Direct email marketing is very similar to classical d........ Read More

Six Mistakes To Avoid In Making Direct Mail Sales Letters

Direct mail marketing is an effective and time-tested marketing tool that has worked for many companies and individuals for many years. The efficacy or potency of this marketing strategy, however, lies on the ability of the company or business to write an effective and attractive sales letter. Unfortunately, many people who have tried sending direct mail sales letters were not able to see positive results from this marketing tool. The main reason for such failure probably lies on the fact tha........ Read More


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